HSBC Global Asset Management Passive Investments
HSBC asked us to create an arresting campaign that showed the strong track records of their passive investments, and their expertise and longevity in this area. They introduced their first tracker fund in 1988.
We created a campaign using ‘slot racing’ imagery styled in the HSBC colours. The analogy links the values in F1 with investment - dynamic, innovative, leading edge, fast moving and focused.
The online campaign delivered well above average click through rates and inflows into the funds increased. It also raised awareness of HSBC's leading position as a provider of passive investments.