CRUX Asset Management UK Specialist Situations Fund

The Task

Following the success of the 'classic performance' campaign for their European Special Situations Fund, we were asked to create a campaign to launch their UK Special Situations Fund continuing the theme.

The Solution

We created a campaign using classic British sports cars in British racing green, which delivered key messages about the new fund.

The Results

The campaign launched the fund successfully and created strong awareness and inflows into the fund.